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Chain Links: India is Young and Young People Like to Eat

MenuschezwancheeseFast food appeals to India's vast under-30 population, and it's not all Maharaja Macs and paneer pizza. Homegrown chains like Kaati Zone and Jumbo King (I love those fried potato burgers) are stepping up. 

Young people in India (the 50% under 30 stat is cited yet again) also love coffee. Dunkin' Donuts wants a piece of that.

Some Indians, though, are eating at the opposite end of the spectrum. New Delhi's Le Cirque opened in August and has had to accommodate restrictions like Jains' onion and garlic-free diet. Luckily, pasta pirmavera, a Le Cirque invention, is already vegetarian.

Tony Roma’s is one of those Kenny Rogers Roasters-esque restaurants that flounders here but persists abroad. Bangkok and Jakarta now have more American ribs. And so does LA…in a cross-cultural twist, the new Tony Roma’s in Torrance is paired with Capricciosa Italian Restaurant, a Japan-Italian chain. (Both are ran by the same Singapore-based holding company, Mas Millennium.)

Not all American chains are having the same good fortune as KFC or McDonald’s in China. Applebee’s, Outback Steakhouse, and California Pizza Kitchen have all had to close down branches in Shanghai and Beijing. American businessman, Scott Minoie, has took a different approach and opened a chain of restaurants in China called Element Fresh with no US springboard. He’s been looking to local successes like Hai Di Lao and South Beauty (um, that Sichuan chain is way fancier than Outback or Applebee’s) for inspiration.

 

Vada pav photo from Jumbo King

 

 

Eaten, Barely Blogged: Nearly Sog-Free

Sripraphai crispy chinese watercress salad

Sripraphai
As often, fried pork belly with chiles and basil, and duck with Thai eggplants were on the agenda, no need to rehash. But the Chinese watercress salad? What the heck?! Since when did they start serving it all deconstructed? I appreciate their new (to me) attention to sog (never mind my own personal sog brought on by my lack of waterproof shoes–that freak Saturday snow  caused wet soggy socks that I had to keep on my feet for hours) but I actually kind of liked the spicy and fishy goop, filled with softened shallots and stray pieces of batter that collected at the bottom of the plate. It reminded me of  how one of the best parts of an ice cream sundae is all the melted ice cream and whipped cream mingling with syrup (coffee, butterscotch, and hot fudge) that I used to call “the drink’ when Farrell’s still existed in Portland and I could order the Mocha Nut. Previously on Sripraphai.

Astor room
Astor Room
$1.50 oysters might not be the most suitable snow in October snack (I don’t associate chilled raw seafood with wintery weather) but paired with two for one classic (the Mary Pickford, pictured) and newfangled (The Mexican Firing squad, not snapped) cocktails, the 5pm-7pm happy hour is a fun pitstop before a movie at the nearby UA Kaufman Astoria multiplex. Except that we stayed beyond our showtime. Luckily, Drive was still playing at Kew Gardens Cinemas (and Cobble Hill Cinemas—they’re owned by the same company, which becomes apparent during the ‘80s-seeming, probably made in the ‘90s s pre-trailer sequence with a synth soundtrack to rival Drive’s—but I like my old, small, two-dollars-cheaper theaters bereft of people). Previously on Astor Room.

Jolie Cantina
BrooklynDid you ever eat at Jolie? I did not. It took a move and sprinkling Mexican touches into the French cuisine to get my attention. I like mish-mashes. And they were subtle. Like funky merguez links in tacos and duck confit in enchiladas. The blueberry strudel with pistachio ice cream was straightforward. It’s a low-key neighborhood restaurant, not one worth traveling to, but one I could revisit since it’s not one of those places where weeknight dining demands a lengthy wait. Plus, I like the roosters in a beret and a sombrero.

FoodParc
Duran duranRedFarm has moved onto its fancier digs. Now you have burgers, salads, sandwiches, and the new Mr. Wong’s, filling the Chinese void. It is kind of fun ordering duck wonton noodles by touchscreen. And it was one of the least offensive dining options near Madison Square Garden. It took nearly three decades (sweet jesus) but I’ve finally seen Duran Duran live. That is my view from above, and not my noodles (obviously).

Chip Shop
A plate with 90% of its surface taken up by stubby, gravy-soaked fried potatoes (at least two spuds) beef and kidney-filled pie centered on top should probably not be consumed unless one is bulking up for the winter. What else is the Chip Shop good for if not adding snow-in-October padding. Too bad they were out of Scotch eggs.

Kin Shop

Harold Dieterle is one of those chefs who cooks outside his ethnicity—and why not? He does it well. Haven’t the non-French been doing just that for decades?

I’m happy for any ambitious Thai addition to Manhattan (and am still steamed over that Rhong Tiam/OBAO bait-and-switch near my office). Recently, I revisited Lotus of Siam, and while I didn’t think the food was dismal as might be expected long after the departure of the original owner, for those prices I’d much rather eat at Kin Shop.

Kin shop fried pork & crispy oyster salad

Double-meaty gooey fried oysters and thick slices of pork belly are lent tartness and texture with the addition of pickled onions and celery. The chile-lime dressing could’ve been more pungent, but that’s just my preference. They do provide condiments Thai-style, so you can pile on the chile flakes to delicious numbness. Then again, I might have a chile overdosing problem. After spooning a huge glob of super shrimpy, pure fire nam prik pao that I bought at Sripraphai last night (and was warned away from) on a baked sweet potato, I have lost half the taste in my mouth.

Kin shop grilled eggplant

Vegetable sides don’t play a major role on most traditional Thai menus, though maybe Americans feel like they need them. Grilled eggplant, smoky and simply dressed with mint and fish sauce, fills that void here. I just now realized that what I thought were seeds—the little white dots scattered on top—are actually pearls of rice

Kin shop massaman goat curry

Goat, braised to tenderness, makes a light massaman curry despite the level of coconut milk. And the tiny cubes of purple yam are not only more delicate than the usual potato chunks, but add punches of color to the creamier than usual stew. Normally, massaman is lower on my list of to-order curries. Not here. Photos I've seen online show a heftier piece of meat, which may or may not be due to lunch vs. dinner portioning. This was a midday meal.

Kin Shop * 469 Sixth Ave., New York, NY

Red Robin

3/4 Like people, some restaurants engender warm feelings while others leave you empty and alone. It’s that nebulous just-right essence I seek out in chain restaurants and only occasionally become properly enveloped in. My two experiences with Red Robin have not provided this soothing joy.

Maybe it’s just the South Plainfield location where my last experience with the chain three years ao also occurred, but stepping foot inside is like entering a baby house of the past (or maybe a baby house of the present, but I haven’t spent any significant time around young children in decades), dried spit-up, rusty shag-carpeted ranch houses with unexplained wet patches and greasy surfaces with high e coli potential where graham crackers are called cookies and squares of unfrosted sheet cake are served underbaked with damp, floury bottoms, suspect places where as a grade-schooler I  might be dropped off in the name of day care.

The food is fine (despite my two nemeses, melon and bottomless steak fries, being the sides of choice) for the genre.

Red robin oktoberfest burger

My only intent was to try the limited edition Oktoberfest burger, which turned out to be kind of pleasing as a pretzel sandwich. The sweetish, burnished bun was the main attraction; flavors of caramelized onions and stone ground mustard predominated. The ham and swiss barely registered while the barely pink (medium is as low as raw as they’ll cook meat, and while irksome, is a step up from Five Guys) fast food-sized hamburger patty didn’t function as a featured ingredient either but more as a beefy condiment. These are big burgers visually.

Red robin margarita

But the weirdest part of the meal was the margarita. I was once served a margarita with a green olive at an Applebee’s, so I shouldn’t have been surprised that this $5.99 version came with bejeweled ice. This photo wasn’t intended to capture it, though you can see one blue speck on the upper left. The ice had fine, sparse, glitter suspended in the clear cubes. How such a thing occurred, I have no idea (and no explanation or comp was given, though a fresh drink was produced) but it makes one wonder how much messing around goes on behind the scenes.

All of the staff is very, very young, and very, very polite and cheerful. The suburbs are usually good for that, at least.

Red Robin * 6200 Hadley Rd., South Plainfield, NJ

A Friendly Send-Off

FriendlysBankruptcy, nostalgia, swan songs…it’s been a rough few weeks for old guard chains.

24/7 Wall St. looks at the ten chain restaurants with the biggest loss of sales over the past ten years. I haven’t heard of at least half of them—Bakers Square? Damon’s?—so maybe they truly are endangered species. 341 comments? That’s a heck of a lot of people misspelling Appelbee’s as Appleby’s.

Restaurant Finance Monitor calls bullshit. Chains as a whole aren’t disappearing—we may lose a Friendly’s or a Sbarro—but we gain a Kona Grill or BJ’s.

Josh Ozersky at Time thinks the death of Friendly’s is bad for America. If the middle class can’t afford to go out for Fribbles anymore, we are in sorry shape. I think the dwindling of these traditional chains is as much about changing tastes as our collective destitution, though.

Unsurprisingly, Mark Bittman is a killjoy about the matter (I just can’t get properly worked up over the occasional foray into “factory food”) even while getting the tiniest bit misty over Friendly’s demise. Why do commenters spell it as Friendlies? And why does Bittman think the chain served fast food (this was already pointed out on Twitter)? It may have been factory food, but table service and menus doesn’t fit the definition.

Friendly’s is totally the squeaky wheel (or maybe it’s the pervasive Northeastern food writing that’s doing the squeaking) but El Torito, the Californian, Americanized Mexican chain with one location in Oregon, declared Chapter 11 too and Gustavo Arellano of ¡Ask a Mexican! fame considers the melted cheese and sour cream blobs a part of history. Parent company, Real Mex Foods, also owns Who Song & Larry’s, which played a far more significant role in my formative years (it’s in here somewhere) than Friendly’s, a place I’d never heard of until I was 25.

Chain Links: Hitting the BRIC Wall

BricChains wanting to expand into foreign markets are having a hard time finding executives with the know-how to localize menus and navigate business issues abroad. Sometimes you have to add squid and corn to a pizza or sell beer with your burgers.

There is a sandwich chain called Spicy Pickle, and it will be arriving in Qatar next year. I don’t know what makes ham, cheddar, honey mustard, apple, spinach, and tomato, on grilled marble rye Basque, and don’t expect Doha residents to be any less confused.

I vowed never to speak of Pei Wei again, after last year’s sham of a contest where they chose a finalist who couldn’t use palate properly. But if you find yourself in Mexico City in the near future, craving crab rangoon, your needs will be met.

Did you know there was a Union Square Cafe in Tokyo? I wouldn't be surprised if there were stealth replicas of other notable restaurants stashed around Japan either. I be that their La Grenouille wouldn't trigger Paris Syndrome. (I know many French stereotypes are exaggerated, but even so, I havea  million cities I'd rather visit first–I'm currently considering São Paulo, Lima, Istanbul, Los Angeles, and Reykjavik for a post-Thanksgiving jaunt, though I'll probably end up in Montreal like I often do that time of year.)

It seems that everyone wants to break into China, India, and the Middle East, but maybe chains should consider Russia and Colombia too. There was a time, not so long ago, when I did not know what BRIC stood for. Now I'm a better person.

Chili's opened in São Paulo and are serving five different caipirinhas and various dishes showcasing picahna, a popular cut of meat that's equivalent to top sirloin.

McDonald’s in Brazil has the CBO, a.k.a. chicken, bacon, onion sandwich that originated in Europe. Brazil has everything.

Van Horn

1/2 Van Horn is one those places like Rucola, Strong Place, Court Street Grocers, Brucie, and countless others walkable from my apartment, that get enough chatter without me adding to it (plus, I haven’t eaten at any of them). Maybe you’ve heard of Van Horn’s fried chicken sandwich? Up until last week, I nearly felt like I’d eaten it already.

Van horn chicken sandwichNow I have. It was impressive in person, the lightly battered chicken breast bulging out of its sesame seed bun. The weird thing was that the red cabbage slaw tasted more like shredded beets in that dirty way the root vegetable can. It added a healthy aura too. This was haute Chick-fil-A , not a substitute.

Van horn pbtI prefer my Southern sandwiches to be less virtuous, though, and the PLB oozing with pimento cheese and further greased-up with bacon (then toned back down slightly with a lettuce leaf) was the exact late-ish night snack I had been looking for. The cheese blend was complex and hinted at more than mere cheddar and mayonnaise (in fact, they use garlic aioli).

Van horn hushpuppiesIt’s easy to poke fun at artisanal updates to classics (I’m still surprised that it took a mayonnaise shop to finally push the food world over the edge) but the hushpuppies–super light and nearly creamy inside–were better than anything I was served in North Carolina last month. The honey butter didn’t hurt their case.

By the way, these horrible photos were taken by my horrible phone, which I replaced with the new iPhone two days after this meal. Eventually I cave to most trends (though I’m stating right now that these scrunchy socks will never appear in my drawer or on my person). However, the jury’s still out on apps like instagram and foodspotting (hipstamatic is banned on name alone) and that’s because I’ve been trying to cut down on food photos, not increase my output (and I kind of hate social sharing, despite embracing Twitter and well, blogging before blogs formally existed, even though sometimes I feel like I’m missing out on something indefinable). I’m loathe to give up the SLR for portrait-worthy foodstuffs, even if it makes me a so-called food paparazzi, but I can’t see a camera phone, even a good one, replacing my real camera. Do people actually use both in one setting? I’m afraid of the future now.

Van Horn * 231 Court St., Brooklyn, NY

Eaten, Barely Blogged: Uncleansed

Zeppelin Hall
Somehow a Saturday juice cleanse (never attempt such nonsense on a weekend) segued into an Oktoberfest celebration at a Jersey City beer hall. By 6pm I felt cranky, useless, and zombie-like, which may have had more to do with caffeine withdrawals than a lack of solid food. I carried beet juice in my purse but ended up with a mug of Spaten Oktoberfest and a shared bratwurst. I am a failure at detoxing and can’t go without one meal a day (today was breakfast and dinner juicing with a Trader Joe’s burrito for lunch and that’s as good as it will get). I would not even continue perpetuating the juicing sham if I had not paid good money for a discounted 18-bottle supply from RueLaLa late one pathetic night. On the walk from the PATH to the subway I noticed the new all mirrors, glass, and flatscreens-filled so-called gastropub, The Fulton, that had replaced The Blarney Stone. Ugh, an opening night party was in full-swing and was pure Meatpacking District mashed with Murray Hill. Will bros and the tanned, hair-straightened ladies who love them really make the Financial District a regular habit?

The Vanderbilt
The Vanderbilt is very likeable, even though I’ve never given it a proper post. I wouldn’t call it a destination even though we drove there and have done so numerous times, and it’s clearly popular because there’s almost always a wait unless you go on the late side. James pointed out (it was his pick) that we don’t have any restaurants like it in our neighborhood. Bullshit, I thought. Doesn’t the entire northwest swath of Brooklyn have small plates (what some like to refer to as tapas) coming out if its ass? But then I started drawing a blank. I can’t think of anywhere in Carroll Gardens that serves well-priced snacks and sharable dishes with an American bent. Things like charred brussels sprouts with honey and Sriracha, perfectly caramelized, sweet and spicy, or the crispy little slab of pork belly flavored with smoked maple syrup and surrounded by cheddary grits. I don’t even like hot dogs and appreciated the Bird Dog, a foie gras and chicken tube steak on a potato roll with fat patatas bravas-esque fries.  Nearly nothing is over $14 and plenty of wine is under $10 a glass. I’m still trying to think of a comp in a ten-block radius from my apartment.

Maria’s Mexican Bistro
I never wanted to eat at Maria’s when it was in Park Slope, but now that it’s in Sunset Park it seems ok. Sometimes you want to eat in that neighborhood but feel like more atmosphere and reprieve from potentially blasting jukeboxes. My trio of enchiladas came with three different fillings—shrimp, chicken and queso fresco—and an equal number of sauces to match. Despite the bandera in its name, tomatillos, red chiles, and mole equaled green, red, and brown. White? Brown? Whatever. One of the flashier things to order is the molcajete Norteño, which is a bunch of sizzling shrimp, steak, queso fresco, and peppers served in one of those nubby lava rock vessels commonly used to pound guacamole in).

Waterfront Ale House
I’ve never had anything except the cheeseburger at this bar with a bustling dining section, and was a little wary after my last experience dealt me a medium-well instead of medium-rare. And I was especially nervous after waiting for 20 minutes on a weeknight after 9pm with harried (it’s a popular place with some oddly high-maintenance customers). I don’t send things back anyway, but if you had to and it took half an hour to receive your food in the first place, would you bother? No worries, the cheeseburger was perfectly pink and juicy with just a little sog; the brioche bun always stays together. Half of the fun is deciding which condiments to use from the twenty or so mustards, ketchups, and assorted savory liquids and goos displayed next to each table. Sweet-hot Inglehoffer mustard and green chile Tabasco for the burger and a mix of ketchup and chipotle Tabasco for the fries, followed by a blob of fruity HP and a dash of Outerbridge’s Sherry Peppers sauce on my finger because I always forget (flavor memories are just as weak as my normal memories) what the unusual amber liquid tastes like. Like alcohol and habaneros. I will return when fall finally stops feeling like summer and have a glass of their famous eggnog. Eggs, cream, sugar, and liquor is the anti-juice cleanse.

More Cheap Eats

PagelinesReal Cheap Eats has been given a fall update with 50 new listings. I visited Holy Schnitzel and Taqueria Puebla, both in Staten Island. Tripe-filled soup and kosher sandwiches? Why not?

Chain Links: Spongebob & Oregon Steak

Nordsee

Budget Travel rounded up fast food chains in foreign countries. Germany’s Nordsee caught my attention, not just for its fresh seafood, but because its mascot bears a passing resemblance to Patrick on Spongebob.

While it could be easily argued that deep-dish pizza, burritos, and Hawaiian cuisine are iconically American, I’m having a hard time associating Oregon with steak. The Oregon Bar & Grill in the Shiodome district does just that, using Oregon beef and wine as a selling point. Does Oregon really have that much cache? The connection appears to be Portland-based McCormick & Schmick’s, which is affiliated with this restaurant in Japan, despite no mention of it on its site.

For all of my fascination with American chain adaptations in the Middle East, one obvious difference never occurred to me. Generally, women and men unless married or close family members don't sit together, requiring separate entrances and seating areas for solo males and families. And tables in the family section must be curtained off (women don’t eat with a veil on) like this example at a Saudi KFC. These are the constraints that the Melting Pot, treated like a date place in the US, has had to work with in Saudi Arabia.

Famous Dave's is opening in Winnepeg.

Justin Beiber and Selena Gomez were spotted eating at an Outback Steakhouse in São Paulo.

Tim Hortons opened in Dubai.

In higher end news, the shuttered Tavern on the Green will be reborn as a chain and could spread around the world. Also, Le Cirque has opened a branch in Delhi.