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Posts from the ‘Corporate Culture’ Category

Fourth Dimension

Cravies I’m a sucker for advergames (I just learned that jargon at work and thought I’d toss it around). In the early millennium I was sucked in by White Castle’s Craveology campaign (scroll to 9/25/00), which prompted me to collect nearly all 12 pseudo-zodiac plastic cups and I went as far as getting James a birthday ice cream cake adorned with a picture of Cravies, the fry-beared ram (which I thought I had a photo of but I guess this was pre-digital camera days).

Last night while watching 24 I became mesmerized by a new Taco Bell commercial touting the“fourth meal.” I thought I’d invented the concept, except I call it second dinner and try to reserve such decadence for food-centric vacations and rare occasions. I thought their previous blatant “I’m full!” approach was grotesquely gluttonous enough, but wow, inventing an extra eating event is over the top. I’m trying to put that “peeking under their little togas” ickiness from my mind, permanently.

Of course that didn’t stop me from immediately checking out the new URL and playing with the Combinator, a drink pairing game. I picked chalupa supreme, Mexican pizza and caramel apple empanada and was suggested The Flashlight, a combo of 33% Pepsi Wild Cherry, 34% Mountain Dew and 33% Tropicana Lemonade. Virtual soda sommeliers are awesome and I don’t even like soft drinks.

Food Felons

Petit_fours I can totally sympathize with this “Sweet Tooth Bandit” who spent nearly $700 at Swiss Colony using a stolen identity. I used to become desperate and tormented every holiday season when the unsolicited Swiss Colony catalog showed up on the mail. I would longingly page through the wish book, coveting the petit fours with all of my grade school being. I never ever got a single item from Swiss Colony and now that I have free will (and better taste in confectionary) I feel less compelled to order anything. If there’d only been an internet in the early ‘80s, who knows what havoc I might’ve tried to wreak.

–It’s not every day that fried chicken brings out the firebug in people. I do love the NYC brand name bastardization process. Somehow Kentucky Fried Chicken (don’t forget the Kitchen Fresh Chicken fiasco) becomes Kennedy Fried Chicken and then JFK Fried Chicken emerges.

I discovered the regionally confused chicken Maryland when I was in Penang. I never ordered any, but it appears to be fried chicken served with fried bananas, fritters, fries and sometimes sausage or bacon. Does that scream Baltimore to you?

The unanswered question in this arson case is why a Twin Donut would be selling fried chicken at all. Franchises are so renegade in NYC–I recall there used to be a Blimpie that sold Thai food on the side and a Chinatown Popeye’s that hawked pork dumplings under the counter. I’m sure there are countless other examples.

–Ok, malnourishment isn’t a felony but if your eating disorder fucks up my commute something criminal just might happen.

Nothing Krafty About It

Maybe I misunderstood this Wall Street Journal article on how today’s People contained scratch and sniff Kraft ads. As a lover of the fine publication, Kraft Food & Family, this seemed like a dream come true. I thought they meant that Kraft was sponsoring this week’s magazine so I couldn’t wait to flip through it at work this evening (I don’t need to subscribe to gossip rags—they’re practically the only periodicals we get at the Post) but it was just a plain ol’ People with a Reese Witherspoon and Ryan Phillippe cover that simply smelled liked glossy paper not an aromatic holiday edition.

Casserole I did get excited when I saw a Campbell’s ad with a recipe for green bean casserole. I know, not Kraft but a whiff of cream of mushroom soup and French’s French Fried Onions would’ve been welcome and I don’t even like soupy casseroles (I’ve been trying to detox after overindulging in alcohol and battered fried treats this weekend and eating carelessly in general the past few weeks. I so couldn’t handle the CR lifestyle. As of 8pm I’ve eaten blanched cabbage, green beans and carrots with a little peanut sauce, ¼ cup of spiced pumpkin seeds and a small box of golden raisins and I’m so starving that I’m practically hallucinating. And the peanuts and pepitas probably contain too much fat. The only thing keeping me on the wagon is that I’m working solo until midnight and can’t sneak out for a snack. I do have an emergency orange in my purse because I knew I would have a freak out).

But smelling synthetic food scents is safe, so where are my Krafty advertorials?

When You’re Here, You’re Family

Perhaps god has taken pity on me because after six months of dread and doom, we’re finally pitching a client that’s fun (to me—I’m sure this would be torture to many). A good deal of my time is spent getting up to speed on topics I know nothing about and/or have no interest in, so I can pass along the info to someone who actually does something with it. Like I’ll research pharmaceuticals that are totally unnecessary (you know, things for dry eye and restless leg syndromes), see how CEO’s in certain industries are being quoted so we can “position” our client strategically, find background on the steel industry in the Balkans. Stuff that makes you want to scratch your eyes out. (And that’s just the work, which I don’t really have a problem with—it’s the people around me that make me wish I was blind and deaf.)

So, we have a major chain restaurant conglomerate to pitch (I can’t say who, though it’s not like corporate spies read my blog). That means I’ll spend the next week studying the competition, i.e. what’s on their menu, what’s the pricing structure like, who their target audience is, what kinds of promotions are they doing, etc. Oh, and we’re supposed to try out the restaurants and one of our client’s brands isn’t in NYC so it would involve a daytrip. Unfortunately, I’ll be in Barcelona while my coworkers are eating cheese slathered coconut shrimp or some nonsense. It’s for the best because the company you’re with greatly affects the chain dining experience, and I’d just end up miffed and traumatized.

Coconut2_1

Luckily, a friend is having a birthday dinner at Olive Garden next Monday so I’ll be able to indulge in a little mass produced fare with people I like. My birthday is Tuesday and I suspect I’ll be taken out to dinner someplace since I usually am, but I’m never informed until the last minute.

Sunday Night Special: Thai Beef Salad

I think it's generally accepted that salads are good hot weather food. It's too bad that salads tend to be really boring, or maybe I just hate the varieties that I make myself. I'd much rather eat a professionally crafted bowl of greens than suffer through my sad renditions.

Thai salads are easy to make, generally healthy and taste a hundred times better than some god-awful Caesar concoction. I went for beef because we had a Styrofoam flat of economy type steaks in the freezer. They weren't really suited for purist treatment, but became a perfect meaty sponge for herbs and spice.

There doesn't seem to be a hard and fast recipe for this dish (nor a proper name–I thought it was yam nuea, but the recipe I settled on was called nahm dtok, which must be off because Googling that phrase only brings up 25 hits. I suspect the dish is more Laotian, which may or may not have anything to do with its small web presence). Some are more like a larb and use roassted rice powder and chile powder rather fresh chiles. Tomatoes, scallions, or mint sometimes show up and sometimes don't. I went a little insane trying to find a definitive version.

Eventually, I just gave up and looked to David Thompson's Thai Food. It was one of the simplest recipes I found and the man knows his shit. My only beef is that he doesn't specify servings (perhaps this is explained somewhere in the book and I missed it). I would guess that using 5 ounces of meat would make this for one. I mean, Americans eat 12-ounce slabs at steakhouses. I suppose if you were being more Asian and serving lots of dishes with small portions intended 5 ounces would suit more eaters. But then, I treated this as a main entrée and doubled it for two.

Grilled Beef Salad
Nahm Dtok

5 oz. beef rump or sirloin
4 red shallots, sliced
2 tablespoons shredded pak chii farang
handful of mixed mint and cilantro leaves
1 tablespoon ground roasted rice

dressing
pinch of white sugar
3 tablespoons lime juice
3 tablespoons fish sauce
very large pinch of roasted chile powder

First, make the dressing; it should be pungently hot, sour and salty.

Chargrill the beef to your taste. Slice beef, and combine with shallots and herbs. Dress the salad and sprinkle with roasted rice.

Serve with a wedge of cabbage and a few snake beans.

* * *

I didn't use the pak chii, which I just learned is culantro (a.k.a. sawtooth herb), not a super hard herb to find in many parts of NYC since it's popular in Puerto Rican cooking. I used to think grocers were just misspelling cilantro because they seem to enjoy doing that quite a bit, but that is the commonly used name here. And I used a mixture of shallots and red onion and tossed in half a tomato, just to use up produce that had been languishing in the fridge.

Nahm_dtok Northern Thai salads call for sticky rice. I happened to have the glutinous grain, but didn't have the proper set up. I really just need to buy one of those Thai rice steamers because improvising with a metal vegetable steamer in a large pot is a mess. You need cheesecloth and I just put the soaked rice in loose and it got too wet. The end result was more mushy than sticky, though it firmed up a bit after getting some air.

I opted for cucumber slices on the side. As you can tell from the photo I'm not presentation obsessed. The cucumbers had strips of missed skin still on and seeds that didn't fully get scooped out. I had also intended the meat to be rare, though it came out more medium-well. Gordon Ramsey would call me a donkey or a fat ass or something if he got a load of my kitchen standards.

Bonus Yam/Yum/Thot Fun

  • And because I have a more than minor obsession with name brand bastardized recipes, here's a Kraft doozy that calls for peanut butter (unbranded), A.1. Teriyaki Steak Sauce and KRAFT LIGHT DONE RIGHT! Zesty Italian Reduced Fat Dressing. At least they have the decency not to use the word yum in the title.
  • Hormel's rendition is a little less disturbing, but does make bizarre use of HERB-OX® Beef Flavored Bouillon Granules.
  • Here's a most awesome adaptation from Hidden Valley that uses, yes you guessed it, Hidden Valley® The Original Ranch® Salad Dressing & Seasoning Mix. Or as us common folk call it, ranch dressing.

Asian Persuasion

Mcasian_chicken_salad I'm not sure that I'm loving it. I'm always willing and able to taste test a new fast food salad. And I'm a sucker for anything Asian. But, as I'm sure you know these "Asian" salads (Wendy's has had one for a while, though I've only tried it once) are eerily sweet and crunchy concoctions formerly known as Oriental. I think mandarin oranges means Oriental, right?

I rarely eat at McDonald's, and I find the menu baffling. If you don't want a value meal, you're mildly screwed. I hate soda, so I like to order a cheeseburger and fries a la carte, which is no easy feat but doable. The salads, however, aren't listed anywhere on the menu. I know they have four choices because I've looked online like a freak. The only hint that they sell even salads is the one color ad touting the Asian salad, Dasani water combo with a free exercise DVD. Nowhere can you see how much the salad costs by itself or what other options are available, and that's fundamentally irritating.

The chicken comes glazed with a sweet and sour orange sauce, so you already have a tangy, sugary component. If you use the entire packet of Newman's Own Low Fat Sesame Ginger dressing, you're in for a zingy not-so-pleasant surprise. I could barely slog through the chunks of white iceberg because my tongue was being zapped with citric jolts, and I only used about ? of the packet.

The edamame were a nice touch. I did like the slivered almonds, and prefer them to Wendy's crispy noodles (oh, I just checked-Wendy's has almonds and noodles-no wonder it's higher fat). Wendy's also wins out for using fresher greens and offering a slightly larger portion. Granted, salads aren't necessarily intended as hearty fare, but I don't want to be starving a few hours later, either. I might actually give it another go when I'm feeling particularly cheap and calorie conscious, but I'll by hyper diligent about portioning that damn dressing.

Oh, have you seen McDonald's i-am-asian section? It's not hideous and patronizing like it used to be. Now it's just kind of fun (yes, I find this kind of promotional crap fun) and informational. 365Black and LoMcximo, I'm not so sure about.

Your Zipcode’s Fatter than Mine

Lobster_1  I've always been fascinated by regional difference in chains, particularly where food is concerned. Near and far, a McCheesesteak 100 miles away is just as intriguing and messed up as Royal Masala pizza with sweet potato crust from a Malaysian Pizza Hut across the globe.

The differences can be subtler with stores, but they certainly cater to regional clientele, as is noted in this recent Kansas City Star article," Chain Stores Change Focus."

You start to get into tricky territory when you decide what various ethnicities might want. I don't have a problem with bilingual signage, un-American things like cactus leaves in the produce section or even Spanish language, themed paint lines like Home Depot's new Colores Origenes (though I don't know how neccessary the latter really is). Shops in predominately black neighborhoods should have make up for darker skin tones and relaxers for African-American hair.

But should clothing be garishly hued and animal printed, as is/was the case with Ashley Stewart (which I'll admit I haven't set foot in, in years)? I mean, black women do shop there, so maybe it?s inoffensive. This article also talks about Sears using more form-fitting clothing and brighter colors appeal to minorities. 'Cause you know they love it tight and trashy.

But what weirded me out the most was that Kohl's "coordinates clothing sizes in some of its stores with the body sizes of particular neighborhoods." How on earth is that determined? (I guess they just analyze the SKUs of what sells best.) I want the list of fat and skinny 'hoods. Actually, I paid a visit to the Harlem H&M after hearing who-knows-where that they had a plentiful stock of large sizes, i.e.16, the manufactured, yet phantom H&M size. It must've been an urban myth because this location was disproportionately stocked with 4s and 6s like all the rest.

Toga! Toga!

Toga Ah, so good to see the sick-making leggings trend getting so much ink. And from my favorite NY Times columnist/daughter of a former Peruvian finance minister, who apparently used to rebelliously dye her hair pink and blue and make mix tapes despite now being a pearl-donning (try finding a photo where she’s not wearing them) grown up who thinks nothing of throwing iPods in the trash.

I’m really bothered by that new Taco Bell commercial for the chicken caesar grilled stuft burrito (chicken caesar as a flavor? That’s a whole other thorny issue) that’s not really a burrito. To prove it’s not a burrito, the one toga-clad woman says coyly to the other, “You have to peek under its little toga.” Disgusting. Oh, I just noticed on the website they tell you to "Peek under the Toga at the Nutritional Facts." Who's responsible for that slogan? Is it worse than stirrup pants?

Noodles by Any Other Name

Supernoodles1 Every other month (is that semi-monthly or bi-monthly…or neither?) I get excited when my Kraft Food & Family arrives in the mail. Such awesome use of Kraft ingredients where they have no right being used, enthralls me every time. 

This issue’s winner is the scrumptious sounding Spaghetti with Zesty Bolognese. There’s nothing like a little Italian dressing and Philadelphia cream cheese to spruce up a classic. But I guess no harm done if Americans want to mess around with meat sauce.

If I’m correct, spaghetti bolognese is sort of a British bastardization, anyway. And even more disturbing than adding dressing and cream cheese to tomato sauce, is how English refer to the dish as spag bol. Nobody should diss the United States’ culinary sensibilities as long as Oriental Spag Bol is allowed to exist across the Atlantic.

Trader Victory?

Tradervicpomegran400 I didn't end up getting to go to the nearest Trader Vic's in Chicago during President's Day weekend like I had wished (though I did have a perfectly charming meal that Sunday at Blue Hill at Stone Barns). Sometimes dreams just don't come true.

Until I saw these magical words Trader Vic's to resume U.S., foreign expansion. Sweet Jesus! Ah, but still no deal. The east coast appears to be left out of this brilliant plan with locations slated for decided hotspots like, er, Bellevue, Washington and Qatar. Neither of which are on my must-visit list.

Those "European-inflected signature creations," like the elusive crab Rangoon, are just going to have to wait until I can make it to the Northwest (likely) or Middle East (not so much).