Skip to content

The Third Wheel

California almonds

This California Almonds ad raises similar issues as the original version of the (controversial, blog-wise)  Marie Callender's four-cheese lasagna commercial featuring Gael from Breaking Bad and two other women. The brunette disappeared in an edited version more commonly aired, making it more clear that Gael and the older blonde were meant to be a couple when originally relationship among the three was ambiguous. 


It also says a lot about how immune I've become to media's warping of reality that I automatically want to pair the man with the younger woman. (The only reverse example I can even think of offhand is Edie Falco's Nurse Jackie character being partnered with a husband who appears younger and perhaps disproportionately handsome–while I appreciate the swap, it doesn't read as wholly believable.)

But the confusing two women issue still remains with the West Coast almond-loving family. At first glance, I interpreted this to be a husband, wife, daughter, and grandmother, maybe the woman's mom. But is the woman in a tailored denim dress old enough to be the mother of one of the adults at the table? It's hard to gauge because no one is directly facing the camera. The woman on the right could be anywhere from late-20s to mid-30s while the shorter haired woman is impossible to parse. She could be an older looking late 30s or a youthful  50s–I want to say 45, for some reason, pure middle-age.

Then the dude has gray hair, as men are allowed to, which also throws off the dynamic and makes him seem over 40, and therefore more age appropriate (which like the gray hair, kind of means nothing–men often marry younger women and don't cover gray hair when it shows up in their 30s) for the woman sitting closest to him.

And the body language makes it seem that the three on the left are a unit and the longer-haired woman is a visitor or more peripheral relative, maybe the aunt, maybe a friend or neighbor.  And yet sartorially I would pair the man with the hoodie lady because they're both dressed more casually and a t-shirt guy would view himself as youthful and prefer longer hair on a woman.


Help! Why are thre so many women at the table together how is it meant to sell food? I eat almonds (origins unknown) all the freaking time so maybe it's working on me. I even picked up one those tasty, chemical-laden, preservative-filled lasagnas not so long ago and tried to gussy it up with instagram. Pretty?

No comments yet

Leave a Reply

You may use basic HTML in your comments. Your email address will not be published.

Subscribe to this comment feed via RSS