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Gale Force Winds

Compared to many food bloggers, I suspect that I have an unusual level of fascination/tolerance for mainstream food innovations and marketing ploys (I cover consumer packaged goods digital marketing in my day job).

That’s the main reason why I accepted an invitation to a pop-up restaurant affiliated with George Duran and the Supermarket Guru, Phil Lempert, even though I suspected it might be gimmicky. I mean, a Food Network personality and a product spokesperson who appears on Good Morning America and The View? I kind of knew what I was getting into.

Well, sort of, at least. It turned out to be a focus group that ended with a gotcha moment when it was revealed that the main dish served was really Marie Callender’s Three Meat and Four Cheese Lasagna and we were being filmed the whole time. Apparently, this has upset a lot of bloggers (something I only discovered after receiving a damage control email from the PR agency a few hours ago) particularly mom bloggers, likely the brand’s target audience. Not to denigrate anyone’s experience, but perhaps I had different expectations.

I wasn’t going to even mention this event, but here I am waiting to see if Irene is all that it’s cracked up to be, watching the Doctor Who premiere, drinking a use-every-thing-in-the-liquor-cabinet Charleston and an ad for the Marie Callender’s  lasagna comes on—and it stars Gale from Breaking Bad (formerly of Damages, The Wire and Flight of the Conchords)!

There he is happily enjoying his frozen entrée with his pretty, age appropriate wife and…is that a  well-adjusted daughter or friend? When I see a recently deceased meth-cooker with a penchant for Thai karaoke renditions of German one-hit-wonders surrounded by such a loving family, smiling (or is that a smirk?) to himself, really savoring his slab of bubbly cheese-topped pasta, I can’t be mad.



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