A Senior Moment

by krista on June 16, 2010

This is the headline: Kraft Gets Grandma to Upload Her Videos

This is the hook: “Kraft is breaking down the conventional wisdom about demographics and user-generated video. In a successful promotion for Philadelphia Cream Cheese, the company succeeded in getting over 5,000 women mostly age 35 and older to upload videos of themselves preparing their favorite recipes.”

Grandma, here, almost soiled her adult diaper–and is having an uncontrollable urge to put cream cheese in her Thai curry. Where would she have gotten such a notion?

Image from DesignerOnline.