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Chicken Is the Real Cronut

While looking for something else completely, I stumbled upon the existence of the term “grocerant,” which really just means young people buying more prepared food in-store and ordering restaurant takeout and delivery more often (I don’t think it includes frozen Arby’s curly fries, however). “Palate” was also used correctly to describe these sophisticated types, but sophistication only goes so far.

While it may seem like the entire universe is already hip to things like Sriracha, if not totally over it and onto the next fiery thing, 63% of Americans had no idea what rooster sauce even was and only 18% had ever tried it. Only ramen burgers and cronuts had less recognition.

Then again, more than half (55%) also didn’t know what fusion cuisine is, a style so dated in merited a comeback article in The Wall Street Journal, so perhaps these respondents were just hopeless. (Even my mom who lives in a trailer at the Oregon Coast texted me about cronuts over the summer.) The only category with a majority of first-hand experiencers was the vague chicken-only restaurant. I have no idea what that is–KFC? Zaxby’s?–or how it qualifies as a new trend. Do tell, if you know.

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