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Save Your Brioche Buns and Asiago Cheese For Someone Who Cares

Restaurants can try wooing diners all they like with exquisite millennial buns, Satisfries and Italiano burgers, but according to research firm NPD only 30% of Americans ordered a new-to-them item on their last restaurant visit. And among that group, 73% of the never-tried foods were already on the menu, neither new nor  limited-time promotions. One can only wonder how that new and scary pizza by the slice thing will work out for Pizza Hut.

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