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Chain Links: Eat Like an Egyptian

Borgar

Heinz ad from The Inspiration Room

When you think you’ve heard of everything, you can still be caught off guard by an unknown chain like Nick-N-Willy’s. I didn’t even know that take-and-bake pizzas were still a thing, let alone that they’d want them in Egypt. [press release]

Not to be left out of the lucrative Middle Eastern market, Schlotzsky’s, a chain I know by name only, is heading to Egypt and will spread to Kuwait, Saudi Arabia, and Turkey. [press release]

Egypt is going for the trifecta of third-tier brands. Maybe you’ve heard of the Dixie Cream Donut Company? Magdi Rizk, co-owner of the franchise company Vision Brands astutely observes that Egypt’s doughnut market is “vastly untapped.” The bacon-on-everything market is probably also untapped in Egypt—someone should jump on that. [QSRweb]

They were lining up for Krispy Kremes in Bangkok. I guess the malls are now safe for American doughnuts. [CNNGo]

Dairy Queen is getting bigger in China and not just in the big cities. You just know they’re putting red beans on their soft serve.  [Bloomberg]

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