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Chain Links: Broasted Chicken

Broaster “Mucho Burrito provides customers with fresh and authentic Mexican food in a contemporary and casual setting.” It’s also Canadian and spreading to Oman. Now the Middle East will be able to experience taco salads served in fried tortilla bowls. The parent company, Extreme Brandz, will also be exporting their Extreme Pita and Pur Blendz concepts. Hopefully, Oman residents won’t get the idea that all North Americans substitute Z’s for S’s. [Fast Casual]

It’s not often you hear about a Malaysian chain coming to the U.S. I would love to try SugarBun, but sadly it’s opening in Quincy, Missouri. The bizarre thing about their wide-ranging menu is that they serve “broasted” chicken, which I thought was an Oregon anomaly (it’s not). [The Star].

I’ve been to Singapore third times now, and every time I debate whether I should try the Hooters. Maybe next time. My (semi) point being that Hooters isn’t new to Asia. Now, they are bringing wings and tight tank tops to Turkey, India and Japan. [WSJ]

T.G.I. Friday’s is on a “Ambition 2015” bender that involves “expanding the brand to nearly 1,100 locations in more than 60 countries” by that date. [Minneapolis/St. Paul Business Journal]

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  1. Someone in St Louis #

    Quincy, Missouri, is a dip in State Route 83 from nowhere to nowhere in Hickory County, The Ozarks, Missouri. I suspect that SugarBun is opening rather in Quincy, Illinois — the “Gem City” — an unusually engaging town on the Great River Road, which centers a “greater micropolitan area” population of about 112,000. The area includes Hannibal, so you are sure to have it on your shortlist of vacations to come.

    Your Malaysian news source probably was confused by the fact that a second SugarBun outlet is scheduled to open in booming Columbia, Missouri — “College Town, USA.”

    [Either there was confusion, or SugarBun needs to take a close look at its North American site location plan.]

    This is why I’ve followed Krista Garcia for over fifteen years — to fact-check her Bi-State Area references — and occasionally, to identify a coati mundi.

    August 5, 2010
  2. You have identified my two weaknesses: Amazonian mammals and Ozarks geography. I would love it, though, if SugarBun actually did open in Quincy, MS.

    August 8, 2010

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