Better Than Chocolate and Cuckoo Clocks?
While McDonald's Germany names cupcakes after New York City neighborhoods, in Switzerland, the burger chain is celebrating the diversity within their own borders. Their "Swiss Weeks" promotion features three burgers, each based on a region of the country. The most interesting aspect is that the ads are in the language appropriate to each.
The McRomandie, using Gruyere and Paillasse bread is advertised in French, the McBärn with bacon, a hash brown patty and Emmentaler is in German, while the basil, mozzarella and tomato topped McTicino is in Italian.
In case you were wondering, the Swiss McDonald's site is in German. You can watch the ads there.