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Where Aggression is Good

There’s nothing like a New York Times trend piece to make one feel surly and contrarian. Yesterday’s “Brooklyn’s Tide of Chains, Decidedly Local” did the trick for me.

“While New Yorkers have been nervously eyeing the encroaching tide of national chains, fearing the stores will wash away all things small and charming, a different retail species has taken root in this still-gentrifying quarter: the chain that is distinctly, even aggressively, local.”

As a resident of this “still-gentrifying quarter” I feel a renewed vigor in my love of national chains.

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