Culture Club
I was just struck by the cleverness (usually not a good thing) of the Fage Yogurt ad on the first page of the new New York (do others get their copy on Monday? Mine never comes before Tuesday and last week it never showed up at all). It took me a while to figure it out, too, which I’m hoping is merely due to the extreme heat hurting my brain. Initially, I thought the two pages just mirrored each other coincidentally.
It’s more impressive full-sized because you can see the texture of the yogurt and the phase, "ridiculously thick yogurt," but I don’t have the energy to scan the thing. Ad Rants’s version is sufficient.
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great pun.