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Panty Raid

Postman Am I the only one who’s unaware of this supposed 90-day panty rule being perpetrated by Daily Candy? Rather than just unsubscribe from this morning inbox nuisance, I usually skim, agitate, then delete. But today I actually read a portion detailing the Panty Postman's services because I wanted to make sure I was seeing clearly:

Sign up for the yearly knicker subscription and every three months you’ll receive two pretty thongs in assorted colors. After all, panties have only a 90-day life span. (Yes, cringe while steeping in your 4-year-old pair.)

Honestly, I’ve never given much thought to panty expiration dates. (Maybe thongs get particularly soiled as they pretty much dwell in your ass crack. ) As long as they look presentable–no rips, holes, distressing smudges, they’ll be kept in circulation. I mean, you do wash the damn things, right? Is this every three months upheaval due to hygiene or decadence? Wouldn’t you think that there’d have to be a market (most likely in Japan) for these barely worn cast offs? This definitely needs to be tapped into.

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  1. Meredith #

    The ingenious marketing alone makes me want to subscribe! A 90-day life span? Unless there’s a hole, stain, practicality issue, etc. my underwear stay in my drawer forever. If I did have a subscription, by the end of the year, I’d need two drawers for my underwear… tempting.

    April 12, 2006

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