International Intrigue: Yo! Sushi
I don’t generally get excited about U.K. imports that interpret Asian cuisine. I still haven’t been to Wagamama, though I do frequent Wasabi at least once a week because it’s a block from my office and they have passable ready-made poke bowls–and just added bizarrely flavored popcorn to their repertoire. (This routine made me recently think about lifestyle creep. When I started my job–jesus, ten years ago–I wouldn’t spend more than $5 on lunch and now don’t blink at $12. I’m still too cheap to spend that daily, though. I only go to the office two to three times per week so it’s justifiable.)
But Yo! Sushi? I can stand a little novelty. Conveyor belt sushi has never really thrived in NYC and, sure, it’s not the highest quality or the best value in the city. You could do worse, though, for entertainment while dining, and you’re not restricted to what whizzes past you. You can order both sushi and non-sushi items from the menu.
When I first showed up at 6pm, there were only a few plates passing by but by 6:30pm the rotating display was much fuller. Seven plate colors dictate prices: from a $3.50 green to an $8 yellow. I think I spent around $35 with a cup sake and a few beers but I by no means consumed a lot of food. There were some shrimp tempura rolls in there, off-belt scallop nigiri, tuna carpaccio, all shared.
You could pay $4.50 for fruit salad, if you’re that kind of monster.
Despite this branch being touted as the first US location, that’s completely untrue. Just like Uniqlo when it first came to America, Yo! Sushi originally tested the waters in a few New Jersey malls and then shuttered so quietly no one seemed to notice it coming or going. There are now also locations in Boston, Sarasota, Florida, and at Westbury Commons.
Yo! Sushi * 23 W. 23rd St., New York, NY