When in Doubt, Add Mango
Another day, another localized snack food story. May was kicked off with the Huffington Post vs. Businessweek with mango-flavored Oreos playing a role in each. And before I could even get around to posting this, The Wall Street Journal busted out a piece about Dunkin’ Donuts’ first Indian outpost. Yes, there will be mangoes–as well as a lychee Coolata and a Jerk Cottage Cheese Ciabatta sandwich.
And if Pinkberry wasn’t enough, now India and China will be the recipients of another chilly American dessert: water ices, courtesy of Rita’s. No word on the presence of mangoes.
A Jamba Juice franchisee in the Bahamas didn’t localize (mango is already on the menu, after all) but bucked tradition by adding food, which proved a huge success for the chain. He still went out of business, however, and is now going like gangbusters with a presumably mango-free Johnny Rockets in the Atlantis resort.
Chinese orange-mango Oreo pic via Kraft Foods