Anything and Everything
Kraft made Cooking Cremes a reality, and if the company can get moms to put cream cheese in tacos and spaghetti why not invent more use cases for salad dressing? The new campaign is called "Anything Dressing," and their Facebook page has videos demonstrating a Balsamic Beef Dipped sandwich and Cheese Stuffed Chicken drizzled with roasted red pepper vinaigrette, among others.
In college, I discovered the genius of pepperoni pizza with blue cheese dressing, so I'm not against the practice in theory.
It's also no shock that Ranch is the most popular salad dressing. Hidden Valley, too, is on the versatility bandwagon. Their initiative is called "Hidden Valley for Everything" and they are making a thicker Ranch for dipping and creating a Ranch Salsa for the same purpose. One would imagine that Ranch hummus is just on the horizon. (And indeed, folks who go by monikers like Vegan Dad, Handicapped Chef, and Food Bitch, have all gone there.)
We just got a similar story about French's mustard that produced this gem: “When you’re trying to reframe the way you think about mustard, you have to play with all the semiotics.” That translates to Edamame-Avocado Dip and Shredded Pork Tacos with Spicy Mustard Salsa.
What other condiment is ripe for repurposing? I'm still traumatized by the kid in middle school who brought mayonnaise cookies. Then again, that's no Hellman's Molten Chocolate Lava Cake.