Chain Links: America Does Not Yet Run on Dunkin’
Similar to how some Americans cite the arrival of a Thai restaurant to indicate gentrification (I don’t fully agree with this) you know you’re on your way up when your country gets a KFC. Nairobi’s middle class is growing and Galito’s had better watch its back.
All we hear about is drug violence, but that doesn't mean there is no place for Red Lobster, Olive Garden and The Capital Grille in Mexico. Darden's SVP of business development said, "With its growing middle class and strong affinity for American brands, Mexico is an attractive growth market for Darden."
I’m mildly embarrassed that I didn’t know Nestle Toll House Café even existed until I saw one in the flesh at Woodbridge Mall (apparently, I'm stuck in the Famous Amos, Mrs. Fields era). The Middle East is savvier than I and Kuwait will be welcoming one. Dubai already had a branch.
If you live in the Northeast, you might be under the impression that Dunkin’ Donuts dominates everywhere. Not so in Europe where the only presence is in Russia, Germany and Spain (where it’s just Dunkin’ Coffee since rosquilla is used to describe a fried, frosted ring of dough). This will change if Dunkin’ Donuts has its way.
Dunkin’ Donuts also has problems in its own country, and it wants to win over those west of the Mississippi. We had them when I was a youngster, but they’ve since disappeared from the Northwest. (I might be one of the only defenders of The Killing, but when they made a reference to Dunkin’ Donuts I cringed.) Everyone is so indie on the West Coast (not true) that the company will likely have to market to lower income folks who are too poor and/or uneducated to give a shit about coffee varietals and artisanal breakfast pastries (those who abhor chains might enjoy the maple bars, a regional specialty I never knew was regional, at Coco in Portland—it was only one block from my hotel so I could not resist).