Two Wheels Good
Ok, I'm breaking my August silence because I'm kind of obsessed with the Brooklyn mom in this month's Gourmet (not talking about the one with the furry, cratered green blob on the cover yet). This is the season where all magazines are awash in alfresco porn, but Gourmet keeps veering younger and hipper with their models, so much so that I can’t even avert my eyes when trying to take a month off. I know that's not their core readership (once again: a 50-year-old woman with a household income of $81,179) so are these photo spreads succeeding in wooing their bloggy target audience?
I initially thought freewheeling Brooklyn mom but she actually strikes me as a bit young for motherhood in this milestone-delaying city (maybe all that cycling keeps you youthful). Maybe she's more Portland or Austin or Madison, Wisconsin. You always see those young families with amazing houses in Dwell or quirkier versions in ReadyMade, but they live in places like Minneapolis (unless they are power couple architects and then it's NYC and SF). It's not as if they don't stage cookoffs, can preserves, read Meatpaper, drink fair trade coffee, beekeep as a hobby and, I don't know…pay $300 a night to do farm chores, in the rest of the country, right? Please tell me they do that elsewhere.