Writing Samples: Digital Marketing
Krista Garcia has been covering the retail and digital commerce industry for over a decade and produces data-heavy blog posts, articles, reports, white papers, and webinars with keen analysis.
Reports
(Full reports are subscription-only)
Luxury Ecommerce Worldwide: A Slow and Steady Shift to Digital
Conversational Commerce 2017: Chatbots and Virtual Assistants
Articles
The Next Frontier for Sales: Voice-Assisted Commerce
Time-Starved US Consumers Spending More on Eating Out than on Groceries
US Diners Are Receptive to Self-Service Technologies
Podcasts
Five Mobile Commerce Predictions for 2017
Where I’ve Been Quoted
Marketplace
Walmart Partners with Google to Enable Voice-Activated Shopping at Home
The Washington Post
Walmart and Google are plotting to change your shopping habits
Wired
Google and Walmart’s Big Bet Against Amazon Might Just Pay Off
The San Diego Union-Tribune
This Company is Helping Best Buy, Macy’s and PetSmart Compete with Amazon
In Test, Walmart Employees Moonlight as Delivery Drivers
WWD
Facebook to Test ‘Shopping’ Section
Amazon to Top Macy’s as Largest Apparel Retailer in the U.S.
Bloomberg
Apple’s Failed Retail Revolution: Beacons Still Won’t Be Big on Black Friday
China Shops Alibaba for U.S. Goods From Toothbrushes to Nuts
Gamestop to J.C. Penney Shut Facebook Stores
Digiday
Social Platform Buy Buttons Fail to Catch On
How Madewell Became J.Crew’s Golden Goose
SFGate
Facebook Helps Small Businesses With Ads
Star Tribune
Supermarkets Add Digital Coupons, but Response Has Been Tepid
The New York Times
After Carriers Falter, Questions for Web Shopping
Hey, How Did You Find That Place?
Small Retailers Open Up Storefronts on Facebook Pages
Reuters
Reddit Reaches for Profits Through a Geek-Culture Bazaar
The Wall Street Journal
Clorox Using Facebook to Woo Customers
Daily Finance
‘Like’ This Blouse? New Clothes Hangers Display Facebook Likes
Portland Business Journal
The Clymb Reaches New Heights
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