Skip to content

McCurry Isn’t On the Menu

Burbur ayam

One of my favorite chain-related topics, possibly even favorite period, is fast food dishes from American chains served in other countries. I’ll never forget the Cinnabon I saw dripping in melted cheese in the mall inside Kuala Lumpur’s Petronas Towers.

Thankfully, Food Network Humor has compiled a list of 40 McDonald’s items from around the world so I don’t have to. I’m particularly fond of the burbur ayam above, but then I have a Malaysian fetish (which doesn't extend into cheddary cinnamon rolls).

Speaking of the region, after an eight-year-battle, McCurry, an Indian restaurant in Malaysia has successfully beaten McDonald's in a lawsuit over the use of the Mc prefix.

Keeping It Hyperreal

1. vonda shepherd red lobster

Why do I know that name? It'll come to me…yes, the Ally McBeal songstress. Oh nineties, good for something, after all.

Though I’m afraid that I can’t help this searcher—do they want to know if she was spotted in a Red Lobster a la Page Six, if her music is piped into the restaurant or what?

The most disconcerting aspect is that apparently I made mention of Vonda Shepherd at some point in the past (and spelled Shephard incorrectly).

Well, at least we have this.


2. the simulacra of olive garden

That’s a bit heady. And I didn’t attend an intellectually rigorous college (obviously) so this is no time and place for deep deconstructing. But according to Jean Baudrillard (via Wikipedia, of course) a simulacrum is no mere copy of the real, “but becomes truth in its own right: the hyperreal.” Sounds like the Olive Garden I know. So, uh, Tuscan all the way!

Also, if you Google “but becomes truth in its own right: the hyperreal” you’ll find a shitload of artist’s statements.

3. how many points in dunkin donuts flatbread egg white veg

Ok, more my speed. Black and white questions, and one with which I have direct experience. I’m a sad sack who counts Weight Watchers points and has eaten a Dunkin’ Donuts Flatbread sandwich (only once).

Six points, if you must know. For the record, one of their chocolate-frosted doughnuts is only 5 points.

Shake Shack

Shake shack double cheeseburger

Did I love it? Yes, I did and plan to tackle the outdoor location now that Fall weather is creeping up and I’m becoming zen about insufferable lines.

It’s one thing to say you’ve never eaten at Masa, many haven’t, but it’s quite another to admit you’ve never been to Shake Shack. I’m
line-phobic, I’m sorry. And I still haven’t braved the Madison Square Park trauma. It just happened that I was unexpectedly dispatched to the Upper West Side on a Saturday afternoon.

Try Gus and Gabriel because it’s new? Kefi, which has always sounded vaguely interesting but is just too far? I’ve already tried the uptown Fatty Crab. It had to be Shake Shack.

Now that the weather has become balmy and manageable, that brief painful humid spurt already seems like the distant past. I wouldn’t say that 90-degree, sauna-like conditions are optimal for double cheeseburgers. But all went smoothly, even during prime time, we didn’t wait more than ten minutes for food and were able to snag a table inside.

My bun literally disintegrated from the hot air trapped in the waxed wrapper combined with the heat from my hands. The tall layered sandwich began to meld into one squished mass on the end where I was holding it. Which isn’t to say that the juicy, melted mess wasn’t tasty, I just had to devour the burger faster than normal because it was falling apart before my eyes. Seasonings and any subtleties of flavor were lost, no time for pondering patties.

Shake shack cheese fries

And because that wasn’t enough molten gooeyness, we ordered cheese fries. Once you’ve crossed the line into excess, there’s no sense in retreating. As a fan of processed, bright orange, the thick, mild real cheese sauce was a shock. A good shock, not bland in the way macaroni and cheese can be (I think I’m a rare mac & cheese hater). Now I’m ruined for Nathan’s cheese fries.

If I had any doubts as to whether Shake Shack qualified as a chain, they have been quelled. Seven new overseas branches are planned for Saudi Arabia and Dubai. Maybe they can make lamb burgers.

Shake Shack * 366 Columbus Ave., New York, NY

T.G.I. Thursday’s

Sure, they’re a bunch of cranks but the New York Post is good for some things. You wouldn’t find a feature about the origins of T.G.I. Friday’s in the New York Times’s dining section. Well, you might but it would be annoying and likely to contain words like folderol.

Who knew that there was a whole stable of offshoots based on days of the week?

“Thursday's (a more upscale supper club), Wednesday's (a huge discothéque), Tuesday's (a speakeasy-style bar — no relation to Ruby Tuesday) and Sunday's (an ice-cream parlor).”

If I were one of those Brooklynites who throws secret dinner parties in my rugged yet airy loft for my friends who just happen to be media elite, I would totally recreate Thursday’s.

Big in Japan

Japanstarbucks
Photo from Trends in Japan

Hong Kong has no corner on re-imagining Starbucks in Asia. Japan has a number of concept shops, and they seem to have a penchant for using historic homes in subtle ways.

Supposedly, there was a Starbucks at the Great Wall but I didn’t see it on my visit. I did patronize an illy café there, though.


Su Casa es Mi Casa?

32235-Qdoba_card What happens something I love: chains (duh) teams up with something that makes me want to cry: faux speakeasies? Inner turmoil.

Su Casa, the semi-secret bar above the kind of new West Village Qdoba, is serving appropriately freakish cocktails and a benign roster of burritos and such. Orange Kool-Aid and Patron? It’s a shame that I’ll be out of town on their official open date of September 10 because I could really go for a Satan’s Horse (raspberry liqueur, tequila, minced ginger and Red Bull).

Get Culverised

The new Restaurants & Institutions' "2009 Consumers' Choice in Chains" report has been released. Yes, stop the presses.

The favorites by age is kind of interesting, though. Gen Y and Boomers are crazy for P.F. Chang’s for a variety of reasons—cleanliness, service, reputation, atmosphere—while the pan-Asian chain doesn’t even score with Gen X, my people (let’s just say I fall somewhere in the rambling 27-41 range). We are the frumpkins, apparently who can’t get enough pizza and pasta: Carrabba’s, California Pizza Kitchen and Macaroni Grill, all highly rated. I tend to think it’s because the Gen X’ers have the most kid-friendly needs.

Clearly, P.F.Chang’s is onto this, as they along with the Cheesecake Factory, introduced children’s menus this very summer. When I hear Baby Buddha's Feast all I can envision are bald kids with little potbellies.

On the other end of the spectrum, The Olds love Culver’s, which is new to me, and Golden Corral, which I’ve just started seeing commercials for but suspect doesn’t exist in these parts. This is all I need to know about Culver's: "Step into a Culver’s and you’ll experience fresh, delicious food served with a great big side of friendly smiles and warm hospitality. That’s what it means to be Culverized."

P.F. Chang’s has eluded me for some time. I vow to give them another try despite the disconcerting scene I faced on my one and only attempt at Saturday night dining in Hackensack (the Northwesterner in my can't hear that without thinking hacky sack). The restaurant is on a strip with upscale chains like Rosa Mexicana, valet parking was present, as were lots of bronzed ladies with long hair and exposed leg. We were quoted an hour and a half wait (I didn’t realize you could reserve) and I almost stuck it out to absorb the spectacle of the black hipster bartender with a Sanjaya poofed mohawk. That’s how they roll in these flashy Bergen County ‘burbs.

About Chains of Love

Food memories? Everyone seems to recall being mesmerized by a grandmother lovingly preparing meals; forming the perfect gnocchi, composing a sublime kugel, rolling the flakiest biscuits. It helps if they were immigrants or Southern. With the exception of one mock apple pie, I can’t remember a single thing my grandma ever cooked (though it’s impossible to forget slogging through a sad bowl of puffed wheat poured from a plastic pillowcase-sized 99-cent store bag when we spent the night) and I have no idea where her ancestors hailed from.

In our household, enchiladas and lasagna were reserved for company. I guess that made them special, but there wasn’t much kitchen wisdom to be gleaned. We ate a lot of fried eggs and bacon for dinner. There was a spell in 1982 where we ate taco salad with Catalina dressing on a weekly basis. My entire senior year in high school we nearly subsisted on Taco Bell takeout, later supplemented by my summer job at Pizza Hut. My mom had long given up the charade of cooking.

What we didn’t do was go out to eat very often. Fast food was a rarity and a sit down restaurant practically unheard of. Maybe Salty’s or Sizzler for Easter, Rheinlander for Christmas and graduations, Denny’s when you were too young to get into bars but wanted to sit someplace and smoke in the evening, and Heidi’s to discuss bad grades over marginally German desserts (never in academics, but grade school benchmarks like makes good use of  time and gets along with others—two subjects I still haven’t mastered).

I do remember the colorful plastic markers indicating the doneness of your non-aged, un-prime conventionally raised steak and cast iron pots of sharp alcohol-spiked fondue, every last nub of rye bread skewered and ready to wipe out any last remaining streaks of cheese, black forest cakes, piled high with whipped cream and filled with canned syrupy cherries. This was fun, certainly more so than home cooking, even if the food wasn’t even exemplary. That kind of wasn’t the point.

This was also before the rise of the chains we know today. Applebee’s, Olive Garden and all the heavy hitters didn’t seep into my consciousness until I was an adult. Shiny, caloric, excessive, they held a lot of foreign appeal; particularly in brown rice burritos and tofu scramble laden Portland, Oregon. Radically suburban, blowing away even my own suburban upbringing with a grotesque luxury I wish I had known sooner.

In 21st century NYC there’s little need to fall back on the safe and predictable. We have food diversity in spades, in all price ranges. Mediocrity feels more egregious when unnecessary. Yet I feel myself drawn to chains with semi-alarming frequency. I will admit I prefer them in their natural habitat, as the charm doesn't translate well to the city's constraints.

Comfort is meatloaf or mac and cheese for some. For me, it's settling into a spacious booth and being dazzled by promotions and carefully calculated menu offerings. Nothing soothes rattled urban nerves like a big parking lot and equally big portions. It’s all about balance. There’s no reason why someone can’t enjoy a Never Ending Pasta Bowl and Marea’s spaghetti with sea urchin and crab.

Recently, I have been feeling apathetic to mad rushes and the shock of the new, grand dining and chefs as rock stars (oh, those are farmers and butchers now, right?). So, I will be writing about chain restaurants, the  misunderstood, vilified genre—from classics like Red Lobster to independent offshoots like Fatty Crab (man cannot live on Cheddar Bay Biscuits alone). Either the novelty will soon wear off or I’ll gain a deeper understanding of…something. Maybe chains just need a little love.

* * *   

Lonelyhunter The Chains of Love logo is inspired by the 1946 cover of The Heart is a Lonely Hunter by Robert Jonas, my favorite paperback illustrator. I think he’s still alive and hope he doesn’t take issue with my infringement, er, homage.

For more examples of his work, here is a bountiful Flickr set. I have a couple that aren't in this batch but never have the energy to take on scanning projects. Thank you, people of the world who do.

Din of a Different Sort

Tgitwitter

Even as someone who appreciates chains, I do have to side with modern Spanish gastronomy and Food & Wine's Kate Krader in this instance. Plus, who wants to align themselves with bankers, Jack Daniel's Ribs & Shrimp or not?

Keep It Like a Secret

It never occurred to me what a fuddy-duddy I am. I don’t think I’ve ever ordered a secret menu item or even know about any. I just take what I’m offered. Even substitutions are a foreign concept to me.

But Mental Floss has a top 10 list of these hidden menu treasures. I’m still trying to figure out if Popeye’s “naked chicken” is skinless or just breading-free. Not that I would eat my pseudo-Cajun chicken without a solid quarter-inch of golden crust.

I can’t help but suspect that all of the customization touted in the comments wouldn’t be accommodated in NYC.