Un-American Activities: Hard Rock Cafe Japan’s Eho-Maki Burger
Like black holes of the international chain restaurant scene, Burger King and KFC suck up all of the black bun attention. Now Hard Rock Cafe is playing me-too, and quite charmingly, with a series of “locally inspired burgers,” unique to particular branches, one which happens to employ a black roll.
Universal Citywalk’s offering in Osaka, the eho-maki burger, is meant to mimic the girthy, un-sliced good luck sushi eaten on February 3. It uses seven ingredients “to represent the 7 gods of happiness,” which include an 8 oz patty, onion, tomato, lettuce, monterey jack cheese and bbq and doro sauce (the Worcestershire-esque sauce served with takoyaki and okonomiyaki in Osaka).
Apparently, the roll must be eaten in silence while making a wish for the new year, which kind of contradicts the whole hard-rocking concept.