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But What Flavor of Doritos Do They Prefer?


Data mining. There’s so much you can do with tidbits gleaned (I will not say scraped because it sounds too gross and biopsy-ish) from the web. A company named Rapleaf (almost as gross-sounding as scraped) has analyzed grocery purchase behaviors of Google and Microsoft employees (or at least people using and email addresses) for purposes unknown.


Googlers are younger, less likely to be married and have children, drink more Mountain Dew and eat more bacon and ice cream and perhaps incongruously, more fresh fruit and vegetables. Microsoft workers consume more butter, vitamins and Capri Sun (or their kids do). Fascinating stuff.

I wonder if any of this explains Nathan Myhrvold, former Microsoft CTO and his 43-pound, five-volume, $625 (discounted to $461.62 and sold out on Amazon), Modernist Cuisine. Maybe the statistic that 2% more Microsoft employees eat Orville Redenbacher's popcorn than Google workers could somehow be tied by this video of popcorn popping slowed down to 6,200 frames per second that was shot in the Modernist Cuisine laboratory.

Image credit: Rapleaf via TechCrunch

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