Skip to content

The Most Important Meal of the Day

Secret I only ignore my RSS feeds for six days and three breakfast-related surveys appear out of nowhere?

Breakfast is kind of a non-entity to me. Weekdays, I’ll bring fruit or a granola bar or sometimes a hard-boiled egg and eat at my desk around 11am. Boring. Weekends, I rarely get up early enough to indulge. It’s always the sore spot on vacations. I can never cram in three meals a day (and rarely get out of the hotel before 11am) so breakfast is usually scrapped for early lunch, dinner and a snack. While in the Bay Area this past weekend, I did manage to squeeze in hangtown hash, a take on the regional hangtown fry, at Sea Salt in Berkeley, and tocilog at Tselogs, a Filipino café in Daly City. Oh, I also had a scoop of Secret Breakfast ice cream, a.k.a. Jim Beam and cornflakes, at Humphry Slocombe.

According to Quaker Oats, nearly half of Americans pass on breakfast. They don’t provide much further insight, but suggesting that you turn off your mobile phone or hide it in other room while you get ready as a way to “make over your own morning routine and enjoy a healthier life” tells me that skipping breakfast is the least of this country’s problems.

Kix and SUPERVALU provide some contradictory data. The cereal brand claims that 79% of parents eat breakfast with their kids (liars) while the supermarket chain finds that 54% of children "fend for themselves in the kitchen for breakfast." Regionally, Chicago had the highest percentage of kids making their own breakfast (69%); San Diego had the fewest number of parents who serve their children breakfast before school (43%).

Photo from Panda Sashimi.

No comments yet

Leave a Reply

You may use basic HTML in your comments. Your email address will not be published.

Subscribe to this comment feed via RSS