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You know enough is enough when even Evite gets into the food blogging business. Um, but that doesn’t mean I won’t click on photos of bright red, white and blue cocktails. And sweet jesus, imagine my surprise when I found out the classy beverages didn’t just include Snapple, Gatorade and Alize, but Roland wildberry cherries, too.


Every time I’m at the Shop Rite in Linden, NJ (which is more often than I’d care to admit) I ogle all the neon hued jarred cherries above the ice cream freezer. Finally, I broke down a few months ago and bought the damn blue ones because I’m soft-minded when it comes to edibles in abnormal colors. It’s not like I’ve eaten any—they’re just sitting on a makeshift bar waiting for the opportunity.

I’ve been dying to try Rothman & Winter’s sort of recently released Crème de Violette, primarily so I can make an aviation and then sully the lavender beauty with a turquoise cherry. In the mean time I might have to settle for the Big Blue Buzz. Aw, who needs homemade sarsaparilla and artisanal tonic water, anyway? The whole neo-pre-prohibition era cocktail trend is so 2007. Evite knows 2008 is about food coloring and artificial flavors.

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