I very rarely shop at Stop & Shop, mostly because there aren’t that many around. But yesterday I was on Northern Boulevard sampling Colombian hamburgers (and ultimately ended up seeing 28 Weeks Later a few blocks over in Astoria—I’m still not clear where the Long Island City border is. I'm also not clear why ESLs go to English language movies if they have to have every other word explained to them aloud. And if inanity like "What's a pub?" is going to occur, why does it have to be conducted half an inch from me?) and for boring reasons I ended up at two Stop & Shops (L.I.C. and Maspeth).
I do enjoy their spacious aisles and near approximation of suburban shopping. Plus, they’re never crowded (they tend to be a little overpriced unless you get one of those loyalty cards, which apply to practically everything). But the biggest draw besides the bottle and can recycling machine is their brightly colored sprinkle-topped sugar cookies that tend to have seasonal themes.
I thought they were a house brand, but they’re made by a company called Lofthouse (their website appears to be in limbo). I’ve never been crazy about store bought cookies (or canned soup) because they always seem lacking. But these thick icing-heavy examples are an exception. They’re not special, more like something someone would bring to grade school for a birthday (except that now everyone has allergies or is obese or organic-only and treats are outlawed). There’s a floury, slightly baking soda-ish quality to them, crumbly and chewy at the same time, and I swear to god, toothsome would be an apt description but I’m not using that word anymore.
It seems that I’m not alone in my fondness for these sweets, though chatter on Yahoo! Answers isn’t really indicative of anything. Heck, people also devote time posting “Which major chain restaurant has sourdough bread that is cut in 4?” and “At taco bell they serve a pinto bean and cheese thing and I would love to make it with dinner tonight.?”
I won’t question why red, white and blue is featured in May. I suppose patriotism can be celebrated year-round. In fact, there was a mom shopping with two youngish boys, and one was dressed head to toe in camo, so who’s to say?