Skip to content

My Way or the Fairway

Everyone has priorities in life. Me, I took a day off work to check out the new Fairway in Red Hook. I almost spontaneously gave my notice yesterday, which would've been severely stupid since I have zero job prospects at the moment. The only thing that kept me from walking out was the promise of a shiny, new Fairway to visit the following day. Seriously…I never claimed to be un-pathetic.

It's odd because in a car, it's only like five minutes to get to the end of Van Brunt St., but walking it seemed like more of a haul, maybe 30 minutes or so. I took the BQE foot bridge that's across the street from my apt. and then proceeded to get twisted around and ended up over off Lorraine St. where all those busted stores and laundromat are, at the end of the projects. Even the nasty now shuttered Court St. Key Food that the entire (blog) world hated would be an improvement over the Red Hook grocery situation. The Fairway is like a massive jump from shitty to super with never having spent any time in the mediocre middle.

I'm guessing I made it there around 10:35am and I was completely surprised by the lack of massive crowds. Not that I'm complaining, I'm severely pushy people-phobic. Of course, there was lots of rampant shopping cart banging and blocking and the usual slow movers and gawkers. But it was manageable. For a while, there might've been more press than public.

I got overwhelmed and only ended buying a Vitamin Water (lemon-lime perform because you know, I'm a high performing individual). Now that I'm back home and settled in, I wish I would've bought some snacks (there aren't any real grocery stores in Carroll Gardens proper since the Key Foods went bust. Jeez, I can't believe I've managed to bring up that abominable store twice in one post).

I've posted more images on Flickr (yes, I've started buying into the whole Flickr mania–though I could still take or leave You Tube) if you're interested.

The parking lot was about 85% full

They had just wrapped up a stirring rendition of "New York, New York"

The Brooklyn Eagle and either a co-owner or the landlord (I've seen this same man with two different names attributed to him in newspapers–maybe the landlord and owner are both large gray-haired men in overalls?).

ho I tCheeses of the


A cute alternative to the typical laughing cow cheese. I think the text was in Hebrew.

I'm not cheese obsessed, I was just trying to find something for price comparison. Blue Castello, one of my middlebrow favorites, was $4.29 (or $4.59–my mind is blanking) which seemed spendy. It's only 99-cents at the East Village Cheese Shop, but then theirs is also half-rancid half of the time.

The bakery scene. I managed to abstain from the free cookies

No crowd for meat

Awesome. The world has totally gone squeezable crazy. I mean, is there such a high demand for convenient cranberry sauce?

Bounty of produce. They had some nice looking heirloom tomatoes, but I wasn't on a mission to buy.

Just a lone mopper on this aisle

In case you were interested. I've always been scared of grocery store bathrooms so I didn't go in.

Firemen love dry aged meat. Isn't there a beefcake joke in there somewhere?

There was a mob for free samples of jumbo shrimp, off to the left.

No lines at checkout–I wonder how long that'll last.

No Comments Post a comment
  1. Meredith #

    East coast grocery stores are so whacky! The aisles are so narrow and the shelves are super tall! Maybe the Midwest is full of short, fat people?

    May 17, 2006
  2. Eliot #

    Uh, yeah, ya think?

    May 18, 2006
  3. Shelves and aisles based on typical customer size had never occurred to me, though it is a good theory. NYC certainly isn’t as full of tall thin people as citizens would like you to think–there’s just not enough room in the stores for wide aisles. And this Fairway is insanely spacious compared to most NYC grocery stores.

    May 18, 2006
  4. My biggest fear might be true about Fairway. When I went in there last week, there was just far too much stuff for the area to support the store. I went back in on Sunday and the produce section was looking kinda bad. They were out of organic milk. The fish market was smelling kinda ripe.

    May 23, 2006
  5. Oh, say it ain’t so. I went back on Sat. and it was a madhouse. I couldn’t even see the produce because it was so mobbed. A fight broke (words, not fists) out near the pears, and I couldn’t tell if it was between two employees or an employee and a customer. Either way, not the best scene.

    May 24, 2006

Leave a Reply

You may use basic HTML in your comments. Your email address will not be published.

Subscribe to this comment feed via RSS