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Writing Samples: Digital Marketing

 

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Recent Reports
(Full reports are subscription-only)

US Social Commerce 2017: Influencing and Driving Sales

Podcast: Five Mobile Commerce Predictions for 2017

Time-Starved US Consumers Spending More on Eating Out than on Groceries

US Diners Are Receptive to Self-Service Technologies

 

Where I’ve Been Quoted

WWD
Facebook to Test ‘Shopping’ Section
Amazon to Top Macy’s as Largest Apparel Retailer in the U.S.

Bloomberg
Apple’s Failed Retail Revolution: Beacons Still Won’t Be Big on Black Friday
China Shops Alibaba for U.S. Goods From Toothbrushes to Nuts
Gamestop to J.C. Penney Shut Facebook Stores

Digiday
Social Platform Buy Buttons Fail to Catch On
How Madewell Became J.Crew’s Golden Goose

SFGate
Facebook Helps Small Businesses With Ads

Star Tribune
Supermarkets Add Digital Coupons, but Response Has Been Tepid

The New York Times
After Carriers Falter, Questions for Web Shopping
Hey, How Did You Find That Place?
Small Retailers Open Up Storefronts on Facebook Pages

Reuters
Reddit Reaches for Profits Through a Geek-Culture Bazaar

The Wall Street Journal
Clorox Using Facebook to Woo Customers

Daily Finance
‘Like’ This Blouse? New Clothes Hangers Display Facebook Likes

Portland Business Journal
The Clymb Reaches New Heights

 

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