Much like the real world, the food world can be a confusing place. A quick skim through Twitter (well, my Twitter feed) will often mention the same subject framed multiple ways, interpreting ingredients or dishes as a new trend or old hat depending on the source. And this really only stands out to me when the disparity involves a pet interest of mine, like, say, Filipino food (I’ve always been a champion of this chronic underdog cuisine and swore it was going to blow up in NYC around 2012 when Maharlika, Talde, and Pig & Khao were fresh on the scene) which intersects with my blue/purple food mania, and then I get antsy.
In the same few weeks, I attended a Queens Dinner Club event at Tito Rad’s (awesome name and logo) where ube ice cream seemed like a novelty for people who love trying new food enough to come from all parts of NYC and beyond to Sunnyside on a weeknight and Mic, one of countless millennial-focused sites that seems no different from any other site, posted an article titled LOL “Everything you need to know about ube — the purple yam that’s more than a hipster trend.” (In the past few months, other headlines, blessedly hipster-free, read like: “What You Need to Know About Ube, the Filipino Ingredient Invading the Dessert World,” “Is Ube Filipino America’s Breakout Food?” “Why ube is our new yam.” )
So, is the Filipino purple yam hot shit Instagram-bait or an exotic tuber that you’ve never heard of?
Tell me it doesn’t matter. It’s ok. I was going to “Barely Blog” this but now I’ve gone on too long to lump Tito Rad’s in with anyone else.