One of the most recent American fast food (re)entries in Japan is Taco Bell, and there was surprisingly little difference on the Tokyo menu from our standards. I was led to believe there was a localized shrimp and avocado burrito, which I didn’t see, and taco rice. There was beer (though we’re catching up).
There were loaded fries (Taco Bell Japan are no racists) which I did order, though the nacho cheese was strangely low on flavor. Maybe it just needed more salt.
The biggest difference between the Taco Bells on two continents was price. Two hard shelled tacos, fries, and two Asahis cost over $20. I guess that’s the trade-off for $8 ramen that would go for $15 in NYC. There are no self-serve salsa packets, perhaps because Japanese don’t have spare kitchen drawers to store extra condiments and abhor litter. You have to specify spice level when you order.
A tacocat was posing out front, fortuitously. He (or she–the mane might’ve fooled me) was gone when we left.
P.S. A new Tokyo Taco Bell just opened today!
Taco Bell * 2 Chome-25-14 Dogenzaka, Tokyo, Japan
Gontran Cherrier This lovely matcha almond croissant prompted a Facebook friend to comment “Aren’t there any local delicacies you could eat?” Uh, no. Well, French pastry is practically Korean. Hello, Paris Baguette? I didn’t set out to eat absolutely no traditional Korean food (though I intentionally stayed in Itaewon, which has a lot of American and international influence) but traditional Korean food is extremely unfriendly to solo diners. The restaurant culture is super communal, social, and family-style, barring fast food and street food. I’d read stories of people being turned away at bbq joints even if they promised to order portions fit for two. Tokyo, was totally the opposite, thankfully.
I almost went to the Original Pancake House instead of Gontran Cherrier, just because it felt like my duty as a native Oregonian. Yes, the original Original Pancake House is headquartered in Portland.
Minutes ago Taco Bell Japan posted its first photo–just a teaser–to Instagram. Practically no other cuisine seems less Japanese to me than Mexican (or Ameri-Mex) so I eagerly await which concessions or inventions appear on the menu.
For now, I’m more curious about the Denny’s that’s been threatening to open in Dubai since September 2014. Of course it will be in a mall, though not one of the big touristy ones. The Al Ghurair Centre is in Deira a.k.a. the Queens of Dubai. Denny’s will be in good company–this shopping center already has a Din Tai Fung, the Taiwanese dumpling chain, as well as a Wendy’s, KFC and Pizza Hut. Baconalia will probably not be a thing, I’m guessing.
The latest in Eater’s “Life in Chains” series revolves around Starbucks in China.
KFC is encroaching upon Starbucks’ territory in China. Why not try with lower-priced coffee? The QSR has a huge presence in China with roughly 4,500 locations (four times the number of Starbucks). It’s still not clear why the UK is getting edible coffee cups, not only first, but at all.
KFC does well for itself abroad. Even with only 395 branches, the brand was just ranked as the “most trusted” QSR in India, according to The Brand Trust Report.