A mostly Japanese cafe (deli sandwiches are in the display case) with no seeming awareness of matcha’s trendiness (right up there with ube, one might say) or desire to convey its raison d’être with its name recently appeared off Roosevelt Avenue selling heart-shaped onigiri (only $2.50), tempura, miso soup, and green tea beverages. There is even outdoor seating, an anomaly in the neighborhood shared only by The Arepa Lady.
The last thing I would expect around these parts is a cafe selling rice balls (take that back–dry-aged burgers or grain bowls would be less expected) and it may have to find its groove.
“Cafe con leche?” said one older woman to her friend as they noticed the new awning, deciding if they should go in. “Japonés?” They kept walking.
Being close to the 82nd Street subway station, I could see it working for a morning coffee or tea and a snack. I wouldn’t mind some sweets like daifuku or even a selection of Pocky and Japanese Kit Kats for beginners (green tea and sweet potato).
969 NYC Coffee * 37-61 80th St., Jackson Heights, NY
Bonus newborn: Pauglina, a tasteful and luxurious shop like you’d find along the main strip in Hudson, NY, niche and not for townies, is a surprising entrant. Mostly store, there is a small cafe in the back with counter seating and stools, hence a mention here. They’re selling pastries from Lety’s, a nod to keeping it local. I didn’t try anything, but everyone–owners and customers–was friendly and excited for something new in the neighborhood, G word or not. (I’m not anti-gentrification in non-alienating doses, but don’t even get me started on the use of hipster to describe anything you don’t like, i.e. Facebook comments and message boards about anything new that’s not a 99-cent or mobile phone store. Only in Queens could Latino couples, well-dressed middle-aged gay dads, and imported incense and artful floral arrangements [triple newborn: Tilde, a floral pop-up showcasing creative bouquets inside a decades-old floral store] be characterized as hipster.)