Now That’s a Sizzle Reel
This promotional Sizzler video from 1991 has been making the rounds the past few days (even the New York Post has gotten into the act) and has ended up on my timeline enough that it needs a dedicated blog post even if only to say: yes, here it is. I think this is called bearing witness.
What nerve is this creation, coated in a naturally occurring Adult Swim sensibility, touching/soothing/stimulating? It’s the naked 1991-ness at work.
I can’t say this was my 1991. It probably wasn’t anyone’s except for the sea captain, lip-licker, brick phone-gabber and the couple toasting with a carafe of Chardonnay (or was that White Zinfandel?). I appreciate how it captures those cusp years where the softer pastels and country quilt fonts of the 1980s have yet to give way to the dressed-down yet more exxxtreme ’90s. (That tweener quality is one of the reasons I believe The Americans is so good.) You don’t know what this still newish decade is going to be yet. This tame Sizzler commercial feels more ’90s, which probably means that is from 2002.
We’re smack in the middle of the 2010s, and I still don’t know what to make of them. All I know is that I would like to be the go to person for all things Sizzler. Please think of me in the future for any Sizzler-related needs.
Counting down the days til we get an oral history of the making of the 1991 Sizzler promo…