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Millennials Get the McDonald’s Mascot They Deserve

Jeremy Enecio/New York Times

Jeremy Enecio/New York Times

It’s quite possible that hipster Ronald McDonald was celebrated over the weekend and I missed it. The existence of a lithe, tattooed version with a french-fry thin moustache, pouf of dazzling red hair peeking out from a jaunty knit cap, and fitted v-neck layered under a pop-collared jumpsuit was just brought to my attention last night.

Haunting. I’ve heard that after McDonald’s adds kale to the menu, if you say “Ronnie” three in times in front of a mirror, this jerk will appear and hand you a shamrock smoothie.

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