Pack(age) Rat: Amul Pure Ghee
For reasons no one needs to hear about, I recently ended up at the giant Food Bazaar on Northern Boulevard three times in two days. (Aside: despite aisles and aisles of international groceries–and even warm beer–the Middle East is not represented one bit. Where does one get pomegranate molasses in this part of Queens?). Amul Pure Ghee’s colorful can demonstrating leaping and stretching silhouettes mixed in with flowers and butterflies makes eating butter seem like the pinnacle of health. I’m sure someone somewhere is putting it in their coffee.
Amul is also genius enough to include an ad archive on its site. Processed cheese that’s “easy to use as a cheesy alternative to chutneys, sauces, ketchups and dips?” It’s almost as if Amul is seeing into my soul. Also, mozzarella is simply called “pizza cheese.”
I’ll just leave you with this.