Chain Links: Hardee’s Iraq, Dairy Queen Queens, Red Lobster Brazil
Quite often I have little sense of what others find fascinating (clearly). McDonald’s announcement about opening in Kazakhstan received a ton of press, which doesn’t seem any more interesting to me than a first-hand account of Iraq’s first Hardee’s, that Kenya not only now has a Domino’s, but that the name of the franchisee is Om Nom Nom Ltd., how Johnny Rockets will have opened 40 restaurants abroad by the end of the year and credits localizations like tandoori fries, avocado shakes and Spam burgers, or simply that Dairy Queen is entering the United Arab Emirates.
Speaking of Dairy Queen, if a middle American chain opens in NYC and no one blogs about it, does it really exist? Yes, there’s a Dairy Queen now in Queens. No thought pieces. No decrying the mallification of the city. Zero fanfare. I imagine the same treatment whenever the bar program-free Denny’s opens on Northern Boulevard. For all I know, it already has opened.
By the way, Red Lobster is doing gangbusters in Brazil even though Sao Paulo prices are higher than in Times Square, Tony Roma’s isn’t doing so bad either, and Dunkin’ Donuts will be trying to woo locals for a second time with more meat on the menu and maybe an acai donut.