Un-American Activities: McDonald’s Italia McChicken
Like 9/11, the possibly goth (heshers get the black Indonesian chicken) Japanese Burger King “Kuro Burger” is something nearly everyone feels the need to weigh in on. I’ll say nothing on either subject except that it’s very sad that there’s a world out there where black cheese is considered palatable for the masses while Wendy’s slapping a slice of smoked gouda on brioche is intended to be upscale. (The last time I thought smoked gouda was classy was back in the early ’90s when I’d get my dad to drive me to Costco for big yellow cylinders of the stuff.)
Anyway, an entire Tumblr could be devoted to cataloging fast food quirks in Asia. It would be an exhausting endeavor (I tried once and gave up, as I’m wont to do). Our European and Latin American counterparts don’t generally go so wild, instead opting for more logical localization and more demure limited time offers.
In addition to serving pasta salads, snacky wedges of wrapped parmesan, and pizzarotto, tomato sauce and mozzarella-stuffed turnovers that we’d call calzones, McDonald’s Italia thinks McChicken is the new black, so there.
Italian blogger Homo de Panza only gives the curry version a 6 out of 10, but gets points from me for using palate correctly (of course, palate and palette are not homophones in Italian) or as Google Translate said, “The proof of the palate, however, has upset the cards.”