Un-American Activities: Localization of the Week: Wendy’s Philippines Salad Bar
Salad bars used to be a big deal in the pre-kale era (don’t even get me started on the glory of the Wednesday baked potato bar at my middle school cafeteria). Probably because it was an excuse to load up on shredded cheese, bacon bits and thousand island dressing in the name of health.
Wendy’s is credited with introducing the first fast food salad bar, in 1979. The concept had a two-decade run before fading into American history.
In July, Wendy’s in the Philippines brought the salad bar back to life. Being 2014 a hashtag #WeDeserveThis has been deployed and a crowdsourced Facebook campaign solicited salad items to be included. With the exception of lychee gelatin, the offerings wouldn’t likely throw Dave Thomas into fits. The spring rolls, spaghetti and salisbury steak on the regular menu? Maybe.
The salad bar technique appears to be borrowing lightly from the Chinese Pizza Hut playbook.