Taco Bell's announcement of a new "low-end" menu elicited
online snickers, but it just means that the company is introducing a $1 Cravings Menu to
counterbalance its, er, upscale, Cantina Bell offerings. Nearly twenty years ago (hell, the mid-'90s are that distant?) Taco Bell had a 59-cent, 79-cent, 99-cent menu, so $1 fast food in 2013 is rightfully low-end.
On the innovation side, Fast Company has the Dorritos
Locos Taco backstory.
But what I really care about is Bonefish Grill and
the "menu refresh" that came to light in Bloomin' Brands' earnings
call this week. It'll be the first since 2008 and will begin testing in August.
I'll assume it doesn't involve doing away with bones.