Thank God It’s Flat-Screened
No shock, TGI Friday's has a bit of an image
problem. Even in its natural suburban habitat, the slowly evolving fern bar
feels a little long in the tooth. The chain wants to lure back singles because
they drink more and spend more (without alienating the families, of course).
The solution has been less flair and more flat
screens. Laminate tables have been replaced with wood, as young drinkers
require, and strawberry-basil margaritas and cucumber cocktails featuring Hendrick's
gin now compete with the signature Mudslide.
Except that every single customer in the foreground
of this photo meant to show off a remodeled version with "plush leather
seats, solid wood tables and the marble-topped bar" looks to be over 70.
I'm thinking TGI Friday's might be a perfect
candidate for The Middle Ages.
Photo: TGI Friday's/Star Tribune