Chain Links: To Russia With Love
Russia may only have one Chili’s, but they’ll have 200 more Papa John’s by 2020. Their To Russia With Love pizza is a local invention that includes mashed potatoes, bacon, garlic sauce and onions.
Do they sing at Johnny Rockets? I’m not sure that they do, but they should. I can see that working in Seoul when they arrive (I've been corrected in my writing at work for calling companies they, not it, but Johnny Rockets seems like a they). Maybe it’s because I just watched a K-pop segment of Monocle on Bloomberg. Monocle would be a great name for a pretentious chain restaurant, if only such a thing existed.
When KFC tried penetrating Taiwan and Hong Kong in the ‘70s it was a disaster, now Yum, KFC and Pizza Hut’s parent company, has localization down pat. We know about the egg tarts and congee, but I had no idea KFC was hosting circumcision parties for young Uyghurs.