Apples to Apples
It wasn’t enough for 7-Eleven to create a magazine just for Latino construction workers, now they’ve got a line of food in the works for 7-Eleven Mexico and a few lucky Hispanic-heavy stores in the US.
“Our objective is to identify flavor profiles that Hispanics are particularly partial to and develop items in that way,” spokeswoman Margaret Chabris told Supermarket News.
Um, so chile and lime?
To me, using apple flavors for soda was a surprising Mexican preference. Sidral Mundet comes in both green and red apple. I see evidence of a green apple Jolly Rancher soda existing here, but is that really mainstream?