They Do Have Cilantro and Chiles In Common
At this point I would’ve imagined that American chains had done a good job of infiltrating the world. That’s why I’m often surprised to learn of a new one staking their claim. Yum Brands has had Pizza Hut and KFC in India for some time.
Now they’re introducing Taco Bell and going for the youth market. Niren Chaudhary, general manager of Yum's India business says, "What consumers are looking for is not an Indian version of Mexican food but a truly Mexican-inspired food experience.”
I have absolutely no idea what a Mexican-inspired food experience might be—will it involve piñatas and sombreros?
Illustration from Our Delhi Struggle.