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Move Over, Explorers Club


If you thought you were pretty adventurous eating dried grasshoppers in Guatemala, sago worms in Philippines or deep-fried butter in the US, you would be wrong. According to the latest Brand Bites survey conducted by TNS Landis, “A Taste for Adventure,” drinking pure juice without sugar is pretty wild.

In fact, Naked Juice is considered the second most adventurous brand after Chipotle, and both won more than 50% of the votes. Don’t worry, we’re not all so impressed by Niman Ranch pork and natural ingredients in our burritos; El Monterey, T.G.I. Friday’s and Jose Ole frozen Mexican snacks and entrees all made the top ten.

The bottom of the barrel brands are suitably unadventurous, however: Wonder Bread, Ensure, Egg-Beaters, store brand applesauce. Poor Famous Amos got his cookies lumped in with this motley crew, too. I guess Mrs. Fields didn’t even rank.

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  1. This is unbelievable, and disappointing. Interesting study, thanks for sharing!

    September 28, 2009

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