I’m a sucker for advergames (I just learned that jargon at work and thought I’d toss it around). In the early millennium I was sucked in by White Castle’s Craveology campaign (scroll to 9/25/00), which prompted me to collect nearly all 12 pseudo-zodiac plastic cups and I went as far as getting James a birthday ice cream cake adorned with a picture of Cravies, the fry-beared ram (which I thought I had a photo of but I guess this was pre-digital camera days).
Last night while watching 24 I became mesmerized by a new Taco Bell commercial touting the“fourth meal.” I thought I’d invented the concept, except I call it second dinner and try to reserve such decadence for food-centric vacations and rare occasions. I thought their previous blatant “I’m full!” approach was grotesquely gluttonous enough, but wow, inventing an extra eating event is over the top. I’m trying to put that “peeking under their little togas” ickiness from my mind, permanently.
Of course that didn’t stop me from immediately checking out the new URL and playing with the Combinator, a drink pairing game. I picked chalupa supreme, Mexican pizza and caramel apple empanada and was suggested The Flashlight, a combo of 33% Pepsi Wild Cherry, 34% Mountain Dew and 33% Tropicana Lemonade. Virtual soda sommeliers are awesome and I don’t even like soft drinks.