Red Peeps. This year has seen the advent of the Peep making machine and Peep in a chocolate egg. But it’s new color, not contraptions that catch my attention and red Peeps scream “look at me, eat me.” These new un-Easter shaded treats are being called Target red, and I guess they’re only being sold at Target (duh). A lot of clout, that Target.
Not exclusive to any particular store, and probably not even all that new, but in the same color family is Strawberry Cool Whip. (Ah, it’s seasonal for Spring and Summer. The cooler months get french vanilla flavored whip.) Cool Whip is hard for me to abide in any state—I’ve become a whip cream purist with age—but pink is an endearing color for the fluff (speaking of, I picked up a jar of strawberry marshmallow fluff at Jack’s the great, but perpetually crowded 99-cent store near work). And look what can be made with Strawberry Cool Whip and three additional Kraft products: scary tiramisu.